Allt om Mat
Food & Drink
30% Men, 70% Women, 40-65 years
Allt om Mat magazine readers
With higher average age than the online visitor is over 70% of the magazines readers were women.
They are most interested in cooking and wine - which they also spend on. Even garden, clothing and home decor is something they are happy to spend money on.
Ålder
Source: Orvesto Konsument